Adobe Experience Cloud Blog

DECEMBER 4, 2018

Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Keys to Knowing Your Customer.

Product Marketing 133

Product Marketing Product PR Price 133

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A.

Customer 49

Customer Thought Leadership Customer loyalty Communications 49