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Just Work the Program

Duct Tape Marketing

In some ways, correcting course on a social media program may be easier than on other marketing platforms. Traditional marketing campaigns, such as pitching media or running online advertising, may require more work to recover. Photo Credit: Marketing.

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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Customer-Centric Marketing with Ronald Ladouceur, Media Logic VP

Adobe Experience Cloud Blog

What is the role of traditional, or what you call “instigation” media? Content marketing and social media , though critical in helping brands become more “findable,” “shoppable” and trustworthy, cannot entirely replace traditional marketing.