Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Marketing Insider Group

JULY 13, 2020

I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Martech

APRIL 1, 2024

Introduce the Challenger by brainstorming with your marketing team, account executives, and customer success managers. Definitely test sourcing of attendees: partners, AEs, customers, advertising, trade-show adjacencies, etc. It’s essential to establish these benchmarks in advance.

Transform 90

Transform CMO Food Succession Management 90