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How to Successfully Manage Marketing in a Recession?

Aspiration Marketing

In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. We'll explore some approaches for managing your marketing during a recession, including how to cut costs, focus on customer retention, and adapt to changing market conditions.

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We’re hiring: Marketing Services Client Success Manager

Martech

You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Qualifications: Obsessed with external and internal customer satisfaction. A people person: enjoys customers, colleagues, and community members.

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Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

Search Engine Land

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

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Customer success gets passionate

Martech

Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customer 102
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Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

Martech

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift. Click here to view more MarTech webinars.

Customer 104
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How to build a customer value squad — and why

Martech

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. The customer value squad must be empowered to make decisions and be held accountable for the results. ” Schaub’s customer value squad will run against the grain of the organizational chart, where power is hierarchical.

Customer 107
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5 ways to improve organic SEO with customer reviews

Martech

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

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