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How to Do Quarterly Ad Planning

Neil Patel

This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute. The first step to future campaign planning is to look at the previous quarter’s performance.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

The key is to think like your customer: What are they looking for right now? Show your customers you understand what they need right now. When is customer interest at its highest? But get it right, and you’ll ride the seasonal waves to PPC success. What problem are they trying to solve this season?