The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives.

Non-Profit 130

Non-Profit CRM Marketers Thought Leadership 130

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform 128

Transform Gen Z Shoppers Retail 128

Adobe Experience Cloud Blog

JUNE 12, 2017

Here are three reasons you should consider integrating your marketing tools with project management software. Some, not all, marketing teams need the help of project management tools in order to successfully plan and manage their campaigns. Pulling together these plans can take months (or longer).

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117