Remove Digital Marketing Remove eBook Remove Market Segmentation Remove User-Generated
article thumbnail

3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. of marketers use generative AI for keyword research.

article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Additionally, the GTM strategy is used to determine the distribution channels and generate demand for your product or service. In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

article thumbnail

4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value.

Promotion 113
article thumbnail

4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Since the launch of Apple’s iOS 14, more than 80% of Apple users have blocked access to their data. Since the change in marketing, we’ve doubled the users on our website as well as the sessions.

Marketing 108
article thumbnail

10 Techniques to Increase Your Blog Traffic In 2024

Rock Content

Increasing blog traffic is the key to Content Marketing. There’s no formula to generate more attraction. From that, writing posts that include these keywords is a direct way to reach users. This means your content will be more visible when users search on Google. Marketing Backstage live session by Rock Content 4.

article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. Market segmentation. How to measure your results?