Digital Marketing eCommerce Partner Marketing 
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.
Duct Tape Marketing
APRIL 14, 2022
Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice. It was like, don't ask, don't tell, right?
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