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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. As a modern marketer, these pillars can also apply to your own organization. Want to learn more?

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5 enduring trends in martech

Martech

In a fast-paced martech world that affords too-little time for reflection, it’s useful indeed to think about continuity, among other reasons, because it can help focus your energies and keep you from wasting time chasing ephemeral fads. Effectively managing customer data is table stakes for prospect and customer digital engagement.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Personalize mobile messaging.

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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. He holds a PhD from MIT in Technology Management and Policy. Like this show? So, Mike, that was a mouthful, but welcome to the show.

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

I experiment with every new technology so I can be a better consultant, teacher, and author. They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. The ChatGPT struggle.

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6%

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12 must-read CRO case studies to inspire your next campaign

Unbounce

Instead, you could divert more of your marketing energies into email campaigns that get the results you’re after. AI marketing tools are a great way to support or build on existing work, freeing up more time to focus on what really needs your attention. Read the full case study. By comparison, the average is a modest 3-5%.