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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Have an ad promoting the release of brand new running shoes? How often are advertisers presented with the opportunity to reach brand new, valuable audiences – like Gen Z – at scale, through one of the most powerful advertising channels? The result has seen contextual advertising making a big comeback.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Have an ad promoting the release of brand new running shoes? How often are advertisers presented with the opportunity to reach brand new, valuable audiences – like Gen Z – at scale, through one of the most powerful advertising channels? The result has seen contextual advertising making a big comeback.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Have an ad promoting the release of brand new running shoes? How often are advertisers presented with the opportunity to reach brand new, valuable audiences – like Gen Z – at scale, through one of the most powerful advertising channels? The result has seen contextual advertising making a big comeback.

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6 key online advertising trends you need to know | 2020

Bannerflow

Gen Z targeted advertising. Gen Z targeted advertising. There’s been one, specific demographic on every marketer’s mind in recent years – millennials. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Contextual targeting.

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Why we care about social media marketing: A guide for brands

Martech

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.