Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 126

Gen Z Millennials Price Social Media Marketing 126

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 69

Gen Z Marketing Strategy Millennials Marketing 69

Marketing Insider Group

DECEMBER 18, 2023

Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach.

Gen Z 86

Gen Z Millennials Advertising Advertisers 86

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Neil Patel

DECEMBER 3, 2021

You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance.

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Exposure Ninja

JULY 13, 2022

Let’s dive into the SHEIN digital marketing strategy and see what sets this clothing brand apart from other fast fashion retailers. SHEIN has included that you get exclusive vouchers and will be notified about the latest promotions, as well as order status updates and notified about daily check-in.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Power Digital Marketing

SEPTEMBER 23, 2022

The idea of brands promoting themselves in an authentic way is not groundbreaking. Embracing these real moments is a move brands have had to take in order to scale their audience, especially with the rise of Gen-Z as the most active social media user—with 82% of them using “ social media as a way of finding new brand s.

Gen Z 52

Gen Z Logistics Branding Fashion 52

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. billion views in just three weeks.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Sachs Marketing Group

SEPTEMBER 21, 2022

As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is one of the most effective and efficient ways to connect with your customers and promote your brand. Increase Your Digital Marketing ROI.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Digital Marketer

JUNE 7, 2023

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Are they millennials or Gen Z? Mongoose Media is an award-winning, modern digital marketing agency. What do they like and dislike?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. The most effective way to promote information, products or services is through stories.

SEO 94

SEO Gen Z User-Generated Health 94

Businesses Grow

JANUARY 5, 2023

” Your job as a leader is to “hire well and promote.” I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed. You know, and incidentally, I don’t lay that trip on the Gen Z ers. As I said, I’m not blaming it on Gen Z.

Gen Z 116

Gen Z Place Education Branding 116

Power Digital Marketing

NOVEMBER 29, 2022

Take a company running a promotion, for example. In a survey of over 1,200 American and British consumers, it revealed that: Over 86% of customers feel frustrated when they discover that they missed out on a deal or promotion. One in three customers expresses annoyance at retailers who don’t make them aware of the promotion.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Explain the marketing segments for [INSERT INDUSTRY]. It’s seriously easy.

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Rock Content

MAY 4, 2023

BeReal too clarifies that “RealPeople is not about influence, accumulating likes or comments, or promoting brands. At the beginning of last month, The New York Times reported that the newness of the app had worn off among key Gen Z demographics, generating a sharp decline in the number of monthly users. See you there!

Gen Z 52

Gen Z User-Generated Entertainment Analytics 52

Power Digital Marketing

JANUARY 19, 2023

Relevance – How pertinent that keyword is to the content a brand is trying to promote. When it comes to choosing keywords, there’s both method and magic involved: Generally speaking, it’s a good idea to choose keywords with high search volume. That’s where Power Digital comes in. For Gen Z, TikTok Is the New Search Engine.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Rock Content

FEBRUARY 17, 2023

Another feature that is expected to be available later this year is the “Creator Fun 2.0,” which includes a new set of promotional tools for top users, including the ability to play longer videos. The platform has been designed with Gen Z in mind, including their language, values, and interests. See you there!

Gen Z 73

Gen Z Health Communications Digital Marketing 73

Rock Content

MARCH 4, 2024

But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Looking to connect with Gen Z? Looking for the best place to do some serious SaaS marketing ? Let’s dig into what you need to know.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Search Engine Land

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. At the same time, allocating the promotional budget effectively to customers with the most significant ROI can aid you in protecting the brand’s margins and profits.

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Rock Content

MARCH 4, 2020

Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. This guide will go over: What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Digital Marketer

MAY 4, 2023

Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. In the early part of the journey, this might include optimization by way of marketing and communication channels. Other marketing tools can also help you automate and track each customer’s journey.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Neil Patel

NOVEMBER 26, 2020

Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. This approach extends beyond stunning visuals; it’s about synchronizing your marketing goals with the calendar.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Unbounce

MAY 1, 2024

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Problem : The digital marketing realm is awash with opinions on the “ideal” button color—green, red, pink, you name it.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Marketing Insider Group

FEBRUARY 14, 2023

Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! Save time (and Advil) in 2022!

Gen Z 122

Gen Z eBook Digital Marketing SEO 122

Spiralytics

APRIL 12, 2023

The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. The platform also has an advertising system that allows marketers to promote their content within search results. It’s also a powerful tool for businesses to reach new audiences and generate leads.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Martech

MAY 13, 2022

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 117

Transform Gen Z Shoppers Retail 117

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. This is a very relatable feeling that many people working in digital marketing can understand all too well.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Power Digital Marketing

NOVEMBER 30, 2022

Rather than burning margins and throwing strategies at the wall to see what sticks, let’s start with the essentials: 6 concrete approaches retailers can use to build the bones of their marketing plan. What makes retail marketing unique? . Retail marketing isn’t as clear-cut. It helps them build a reputation in their community.

Retail 52

Retail Gen Z Marketing Marketers 52

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Creating memes surrounding a popular trend is a great way to connect with Gen Z users in a way that is relatable and fun.

Branding 101

Branding Gen Z Retail User-Generated 101

Sachs Marketing Group

JANUARY 8, 2024

Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter). TikTok : Popular with Gen Z, it offers creative, short-form video content. What role does a digital marketing agency play in social media advertising? What Are Social Media Ads?

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. “ We achieved 4X ROI with Insider’s cross-channel marketing campaigns. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52