Digital Marketing Management Partner Marketing Performance Marketing 
Martech
MAY 2, 2022
Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly. Get the daily newsletter digital marketers rely on.
Martech
DECEMBER 5, 2023
Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs.
Expert insights. Personalized for you.
88 
Let's personalize your content