This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Digital Marketing Remove Partner Marketing Remove Performance Marketing Related Topics
Product Marketing Market Research eBook CMO Management Analytics Advertising Product Branding Finance More Related Topics >
article thumbnail

Roku expands measurement program to boost streaming advertiser experience

Martech

MAY 2, 2022

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly. Get the daily newsletter digital marketers rely on.

Advertising 90
Advertising Advertisers Retail Partner Marketing 90
article thumbnail

3 tips to tackle the annual marketing budget challenge

Martech

DECEMBER 5, 2023

These are mostly subscription costs for technology but include costs for items like your annual customer event or your performance marketing agency that you could never bring in-house due to headcount constraints. Partner marketing costs. Local field marketing event.

Finance 109
Finance CMO Marketing Marketers 109
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 192,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024