Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalized Marketing 84

Personalized Marketing Marketing Marketers Traditional Marketing 84

Welcome Software

OCTOBER 17, 2022

Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Digital marketing is over 100 years old, beginning with the invention of the radio.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Welcome Software

OCTOBER 17, 2022

Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Digital marketing is over 100 years old, beginning with the invention of the radio.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Customers.ai

JANUARY 26, 2024

And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? What is account-based marketing in the context of B2B? I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111