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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

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Digital marketing evolution: New approaches and channels

Welcome Software

Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Digital marketing is over 100 years old, beginning with the invention of the radio.

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Digital marketing evolution: New approaches and channels

Welcome Software

Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. What is digital marketing? Digital marketing is over 100 years old, beginning with the invention of the radio.

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2022 Predictions: E-commerce everywhere

Martech

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. The future of e-commerce will be driven by personalization.

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3 Ways COVID-19 Has Changed Marketing for 2021 and Beyond

Girl Power Marketing

With many shoppers still uncomfortable going into stores due to COVID concerns, it makes sense that ecommerce shopping has significantly increased in 2020. Consumers will continue to gravitate to this individual attention, and marketers should make sure that personalized marketing strategies are here for 2021 and beyond.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.