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Reaching your B2B audience gets challenging each year as competition increases and digitaltrends evolve. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Avoid overwhelming recipients with excessive information at once.
However, the Annual DigitalTrends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Satisfaction and Net Promoter Score (likelihood to recommend) are two popular KPIs. Invest in automation.
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