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Alicia Arnold: Spotlight on the expert

Martech

A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. The marketers said of course they wanted that.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. This episode , for example, features Lucas Walker, Marketing Lead at Gorgias , an ecommerce helpdesk.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. Instead, you’re asking them to buy a specific product.