Direct Mail Direct Marketing Influencer Marketing 
Backlinko
JUNE 25, 2024
Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% Influencer Marketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6%
DIY Marketers
JANUARY 17, 2022
Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Influencer Marketing.
CXL
MAY 27, 2022
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Use direct marketing to continue the conversation. Avoid taking a “spray and pray” approach.
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