Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
Adobe Experience Cloud Blog
JUNE 9, 2015
Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.
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