Hubspot Marketing

AUGUST 29, 2024

Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Here’s why — and how you can get started today.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Reduce friction in free trial signups.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52