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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Agarwal continues, "We are also doubling down on organic growth strategies and efforts to better monetize our user base and leads. To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. There is no one-size-fits-all approach to effective lead generation.

Gen Z 91
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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience.