Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

JANUARY 3, 2014

To reach your audience in the Age of the Customer, it’s not enough to be multi-channel in your marketing. Your marketing programs should incorporate as many channels as possible, so that each individual activity multiplies the ROI of the rest. Lifecycle Marketing' A “Transaction-Driven” Approach.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

To reach your audience in the Age of the Customer, it’s not enough to be multi-channel in your marketing. Your marketing programs should incorporate as many channels as possible, so that each individual activity multiplies the ROI of the rest. Lifecycle Marketing' A “Transaction-Driven” Approach.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Exposure Ninja

JULY 5, 2023

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. It’s like an all-you-can-learn buffet for hungry business Ninjas!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

JANUARY 6, 2016

Instead of overly promotional content that has little to no value to them, consumers are looking for brands that offer valuable content–something that ignites a conversation. And this is the key difference between inbound and outbound marketing. This is why it’s important to grow and control your online brand presence.

Inbound Marketing 91

Inbound Marketing Outbound Marketing Thought Leadership Direct Mail 91