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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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Customer targeting: What it is, how it works, examples, and more

Use Insider

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. The Price of Inbound vs. Outbound.

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Marketing Tactics to Promote Your Business

DIY Marketers

92% of B2B buyers are more likely to purchase after reading a trusted review ( G2 and Heinz Marketing ) For every one star increase that a business gets on Yelp, they see a 5-9% increase in revenue. Spiegel ) When higher-priced items display reviews, the conversion rate increases by 380%. Run Contests.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

A buyer persona is a detailed profile of an ideal customer that helps you better understand and relate to your target audience. Use Semrush’s free Buyer Persona tool to create personas for your target market. For example, expertise, convenience, or price. Examples: Stylist relationship, pricing, quality, etc.

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