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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Adobe Experience Cloud Blog

     Direct mail may not be dead.   Of course this presentation talked about incentives and email programs, but surprisingly it also talked about direct mail.   With many marketers solely focusing on email, direct mail now has the ability to stand out.