Martech
MARCH 22, 2023
Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Besides these thought leadership sources, you can call on your email communities for advice and ideas.
Hubspot Marketing
APRIL 5, 2023
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
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Adobe Experience Cloud Blog
JULY 17, 2018
Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 3) Feature Customers on Webinars.
SocialPilot
FEBRUARY 9, 2024
Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Michael posts great videos on skill-building.
Adobe Experience Cloud Blog
JULY 20, 2009
We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum. Q: What advice do you have for a new marketer?
Marketing Insider Group
MARCH 9, 2020
White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. We then help their experts (more on that below) to build thought leadership content. Newsletter subscriptions. Engagement.
Marketing Insider Group
JANUARY 2, 2020
It must encompass your company culture, a complete reinvention of your operating model, a restructuring of your marketing processes, marketing capabilities that can shift with every change in your market, an omnichannel approach, and to support it all – software as agile as your new organization.
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