Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. I also share the results with vendors so they know how we performed. What do you think?

Whitepaper 113

Whitepaper Direct Mail Marketers Marketing 113

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. They call the shots.”

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. If you are selling products online, you should consider creating content for navigational intent. Marketers love video because it is a great way to supercharge your funnel , especially on the top levels.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers. Eric Serdar, Snr.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94