Remove Direct Mail Remove Product Remove Product Marketing Remove Whitepaper
article thumbnail

Grow your brand without advertising

Kevin Indig

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Savvy marketers go after channels where they have a competitive advantage.

article thumbnail

Integrate alters roadmap to adapt to changing B2B buying process

Martech

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. “The buyer process is changing a lot and it’s not going back to the way it was.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content Marketing-driven Lead Generation Ideas

Scoop.it!

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? However, without a reliable source of leads for a product or service, you won’t reach your goals. That is why it is important to balance your marketing portfolio and segment your offering. Free trials.

article thumbnail

9 Elements for a Successful Marketing Program Mix

Adobe Experience Cloud Blog

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. I also share the results with vendors so they know how we performed. What do you think?