Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Savvy marketers go after channels where they have a competitive advantage.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. “The buyer process is changing a lot and it’s not going back to the way it was.

Whitepaper 79

Whitepaper B2C Direct Mail Customer Acquisition 79

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 85

Product Marketing Marketing Strategy Product Whitepaper 85

Scoop.it!

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? However, without a reliable source of leads for a product or service, you won’t reach your goals. That is why it is important to balance your marketing portfolio and segment your offering.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 92

Content Marketing Whitepaper Customer Journey Education 92

Neil Patel

DECEMBER 3, 2021

By collaborating with subject matter experts, you can ensure the final product is engaging, accurate, and high-performing. They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter. Improve your EAT Score.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? Measuring marketing impact starts with capturing all those interactions—or multi-touches—across people and accounts. For example, by company size, lead source, channel, geographic areas, specific business units, or product lines. Do they return to your website? Tracking the movement is key.

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Marketing Insider Group

AUGUST 6, 2015

For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell.

Whitepaper 80

Whitepaper SEO Content Marketing Analytics 80

Search Engine Land

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Product Marketing 99

Product Marketing Management Whitepaper Product 99

Martech

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Product Marketing 90

Product Marketing Management Whitepaper Product 90

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”.

Education 98

Education Marketing Strategy Branding Energy 98

Adobe Experience Cloud Blog

JANUARY 24, 2012

We measured all the components that comprised our program: visiting our key webpage that housed our content of interest, email click through rates, video views, attending our webinars, filling out a form for white papers, etc. Measuring thought-leadership-with-marketing-automation. View more presentations from Marketo.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Duct Tape Marketing

AUGUST 23, 2023

The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. And then when that community creates impact or products or whatever it is, it becomes a movement.

Energy 54

Energy Whitepaper Health Transform 54

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. What’s a content brief?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. I also share the results with vendors so they know how we performed. What do you think?

Whitepaper 113

Whitepaper Direct Mail Marketing Marketers 113

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation.

Content Marketing 85

Content Marketing Whitepaper Customer Journey Marketing 85

Moz

MARCH 11, 2021

But it also helps to get a few other stakeholders involved, right, so the product marketing team or the sales team, individuals that will eventually want to use that information for their clients, and talk with them about what they care about, what do they want to show up for, what's important to them.

SEO 60

SEO Whitepaper User-Generated B2C 60

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Create a Product Need. Show Your Product Market Fit.

User-Generated 81

User-Generated Whitepaper eBook Partner Marketing 81

Rock Content

JANUARY 4, 2017

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.

Whitepaper 74

Whitepaper Communications Content Marketing SEO 74

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Search Engine Land

NOVEMBER 29, 2023

white papers, infographics) in the LinkedIn feed. Get the daily newsletter search marketers rely on. ” “B2B marketers are under pressure to drive results and demonstrate impact. .” ” “B2B marketers are under pressure to drive results and demonstrate impact. Document Ads upgrades.

Whitepaper 120

Whitepaper Law Advertising Advertisers 120

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. So, how can we get our customers from triggers to purchase?

Customer 141

Customer Whitepaper Transform Fashion 141

Unbounce

OCTOBER 20, 2023

What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.” Keep the reading to a minimum Chances are your offer or product doesn’t need a whole peer-reviewed thesis paper to explain it. What pain points are plaguing them?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Marketing Insider Group

JANUARY 2, 2013

To help customers, you can’t write about your products. They don’t care about your products or your features. If you write about your company and your products, then it’s a brochure, not content marketing. This is the new marketing: it’s more about educating than broadcasting. Be personal.

Marketing Strategy 97

Marketing Strategy Whitepaper Content Marketing Marketing 97

Content Marketing Institute

JANUARY 14, 2019

Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Product demos if they make sense for your brand. Email marketing with content updates.

Whitepaper 103

Whitepaper B2C Marketing Marketers 103

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Common objections to buying your products or services. Whitepapers.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 106

Content Marketing Whitepaper PR Marketing 106

Adobe Experience Cloud Blog

JULY 17, 2017

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.”

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Content Marketer.

PR 124

PR Marketing Marketers Non-Profit 124

Litmus

AUGUST 7, 2020

They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. My name is Lauren, and I’m on the product marketing team right here at Litmus. Episode Transcript. Thanks, Jason.

Copywriting 74

Copywriting Whitepaper Product Customer 74

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 102

Whitepaper Entertainment Health Content Marketing 102

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. Learn about Interactivity.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 101

Copywriting CMO PR Social Media Marketing 101

Hubspot Marketing

JUNE 26, 2018

Product Marketing: Promote your products and services. Getting Started with Email Marketing. Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Whitepaper.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128