Direct Marketing eBook Marketing Automation Platform Place 
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Duct Tape Marketing
JUNE 1, 2017
Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. And there’s no better place to focus your efforts than on email marketing. Your job is to set a strategy in place to recover your share of those abandoned carts.
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