Adobe Experience Cloud Blog
JANUARY 28, 2014
Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
Duct Tape Marketing
JUNE 1, 2017
And there’s no better place to focus your efforts than on email marketing. Here’s an example: According to the Baymard Institute, nearly 70 percent of all products placed in a cart (at the critical point you could make a sale) are abandoned. Your job is to set a strategy in place to recover your share of those abandoned carts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CXL
MAY 27, 2022
Guest posts are an easy place to go wrong, especially when treated exclusively as an exercise in building backlinks. Use this data to score leads in your marketing automation platform, and qualify high-intent leads (e.g., Use direct marketing to continue the conversation.
DirectMail2.0
FEBRUARY 26, 2024
Julie has been there six times, so I was in second place, so I was a little upset about that. It makes sense in that, yes, you have to have the right customers who get it, or who want to get it, or have a really – or making an investment in investing in their response rates and more targeted direct marketing campaigns.
Duct Tape Marketing
DECEMBER 11, 2019
It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. ” Where would be the first place that you kind of say, “Hey, here’s a use that just about every business could use?” Mike Yan: And now you’re entering into this world where 2.5
Expert insights. Personalized for you.
134 
Let's personalize your content