[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
Adobe Experience Cloud Blog
MAY 6, 2016
But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks? Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email.
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