How to Attract Customers with Buy Now, Pay Later Options
Neil Patel
SEPTEMBER 21, 2021
Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. What are the benefits of BNPL for ecommerce companies? Note that BNPL isn’t just effective at helping drive sales.
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