Search Engine Land

JULY 5, 2023

While TikTok intends to build a $20 billion ecommerce business , the U.S. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 92

Gen Z Product Millennials Shoppers 92

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. What is TikTok ecommerce and why is it important? Delight your customers and improve conversion rates.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Backlinko

MARCH 11, 2024

That’s more than product comparison charts (39%) or product videos (37%) – Salsify Among surveyed shoppers, 13% of respondents state they’d abandon an online purchase if there’s no user-generated content (UGC) – Salsify Around 13% of Gen Z shoppers who made a purchase directly from a social media platform say that user-generated content (..)

User-Generated 89

User-Generated Gen Z Shoppers eCommerce 89

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Xiaohongshu, China’s version of Instagram, is doing extremely well after introducing eCommerce features to the app. Why we care. Launching soon?

Gen Z 115

Gen Z User-Generated eCommerce Influencer Marketing 115

Hubspot Marketing

NOVEMBER 6, 2023

Chance to Reach a Younger Audience If you‘re looking to attract a Gen-Z audience, Threads will help you toward your goal. of Gen-Zers who downloaded the app did so because it looks fun, according to Statista. This is especially troublesome if you rely on eCommerce tools like Instagram Shopping.

Gen Z 97

Gen Z Branding eCommerce Social Media Marketing 97

Search Engine Land

FEBRUARY 29, 2024

The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. The growth of TikTok as a search engine lies with a surge in usage from Gen Z, but the user demographic has been expanding, creating further opportunities for brands. Dig deeper: Is TikTok a search engine?

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Martech

DECEMBER 29, 2022

More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. They should look at Gen Z as co-creators. Gen Z doesn’t live on your ecommerce site — it’s not where their sense of community and individuality is being formed.

Gen Z 118

Gen Z Advertising Advertisers Transform 118

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. This applied to younger consumers as well as older generations. Dig deeper: What is ecommerce and which trends are shaping its future? Why we care. Seeking lower prices.

Shoppers 85

Shoppers Price Gen Z eCommerce 85

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Social shopping is the new frontier for ecommerce. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Martech

OCTOBER 31, 2023

It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 116

Gen Z Shoppers Food Marketing Plan 116

Neil Patel

SEPTEMBER 21, 2021

What are the benefits of BNPL for ecommerce companies? Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Learn more about how PayPal’s Pay in 4 can drive eCommerce growth here. Learn more here. Buy Now, Pay Later Conclusion.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

JULY 18, 2022

In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences." It's equally important to note — There are plenty of other Instagram ecommerce opportunities if Reels doesn't seem like the best fit for your brand. TikTok and Abbott Lyon.

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Hubspot Marketing

DECEMBER 8, 2023

Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Retail and ecommerce get 23.6% The lowest CPC, $1.16, is in ecommerce. Approximately 928.5 million people are reached by Instagram ads. 49% of internet users report being likely to purchase from brands they see ads for on social media. B2B gets 12.3%

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Martech

NOVEMBER 10, 2022

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. The Razorfish Reef offering tackles the production of content at scale for Web3 experiences, including consumer experiences, metaverse influencer marketing and ecommerce plays.

Gen Z 115

Gen Z Fashion eCommerce Influencer Marketing 115

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

MAY 16, 2023

Pinterest is well-suited for ecommerce companies, such as those who sell home goods, and businesses that would like a place to share crisp standalone product images with links. Their audience bases are also prominently Gen-Z. They have young audiences, which can help brands better target Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Econsultancy

JANUARY 27, 2022

Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2 trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

JANUARY 20, 2022

If you’re an ecommerce company, Instagram could be an excellent platform for your ads. Platforms like Snapchat and TikTok have gained a lot of popularity with younger generations like millennials and Gen Z. Let’s dive into some specifics. How can you stand out from the competition you may wonder?

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Product photos and promotions. Instagram ads.

Gen Z 109

Gen Z User-Generated Shoppers Real Estate 109

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Clearly, there’s opportunity in selling on social.

Gen Z 113

Gen Z Transform eCommerce User-Generated 113

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. And you don’t have to be part of Gen Z to succeed on the platform either. Whether you’re an influencer or an ecommerce brand, the same rules apply. And that number is only trending upward. SIGN UP FREE.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Scoop.it!

NOVEMBER 2, 2023

5 Ways Consumer Behavior Shapes Digital Marketing Whether you are starting an eCommerce business or a traditional brick-and-mortar store, knowing consumer behavior is crucial. Businesses targeting Gen Z consumers (leaders in social buying) have to invest massively in social media marketing, especially in TikTok and Instagram.

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Build brand loyalty. Consumers want to know everything about you. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MARCH 31, 2022

Popular among ecommerce brands, Reels are typically used to: Show off products in action. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Highlight collaborators and influencers. Availability.

Gen Z 119

Gen Z Entertainment Law Fashion 119

Hootsuite

NOVEMBER 10, 2021

While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Should it direct to your ecommerce site, a specific landing page, your other social accounts, or a current blog post? somebodys watching me – Identify your target audience. Source: Pew Research Center.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Change #3: Expect Google to buy someone big in the ecommerce space. When you think of ecommerce, what name comes to mind? Just look at the percentages of schools that use Chromebooks.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. With word-of-mouth referrals, customers receive personalized recommendations from someone they trust. This makes them more likely to take action on the recommendation and purchase.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. For example, Instagram has more useful features, especially for ecommerce businesses. But is that a good thing? And what about where Instagram users live?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Digital Marketer

MAY 4, 2023

If your target audience is Gen Z and Millenials, for example, forgo traditional channels and build brand awareness on the social media platforms they use instead. There are many eCommerce marketing strategies that can help you optimize interactions and reduce friction.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Search Engine Land

DECEMBER 28, 2023

GA4 updates Given the forced migration from UA, Google spent 2023 focusing on improving its product and rolled out numerous updates to GA4, including: 12 new GA4 ecommerce dimensions and metrics on Jan. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. GA4 search bar updates on Jan. For $US10.50

User-Generated 124

User-Generated Retail Non-Profit Advertising 124