Direct Marketing Finance Gen Z Product 
Neil Patel
SEPTEMBER 21, 2021
For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Note that BNPL isn’t just effective at helping drive sales.
Econsultancy
DECEMBER 13, 2021
They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. FinTech marketers invested $3 billion on user acquisition in 2020. share of revenue. in June 2021, up from $0.93
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