Direct Marketing Management Marketing Automation Platform 
Spiralytics
MARCH 19, 2025
In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing.
Adobe Experience Cloud Blog
JANUARY 28, 2014
Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
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Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.
Martech
MAY 20, 2024
Customer data platforms ( CDP ) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.” Campaign Focus.
Duct Tape Marketing
JUNE 1, 2017
And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.
CXL
MAY 27, 2022
monday.com produced a series of YouTube videos that outline specific features of their work management system and show them in a real-life scenario. This video on project management workflows addresses common customer pain points immediately: “Today, I’ll show you how to set priorities, align on goals, manage resources, and more.”.
DirectMail2.0
FEBRUARY 26, 2024
Transcript below) [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. Well, nice.
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