Remove eBook Remove Law Remove Marketing Automation Platform
article thumbnail

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. You may guide customers to your local offices in their city or provide different solutions based on that state’s laws or regulations. They aren’t ready.

article thumbnail

How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.

article thumbnail

How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Evolving Privacy Regulations: With stricter data privacy laws like GDPR and CCPA, ensuring compliance is paramount. The good news is that by building a robust B2B marketing funnel and leveraging the right tools, you can overcome these challenges and position your brand for success in the coming year.

CRM 52