Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. In the same screenshot above: When someone downloads an ebook or other content from Litmus, there’s an unchecked box to get on our email list. All major email laws, including CASL in Canada and CAN-SPAM in the U.S.,

Law 137

Law eBook Whitepaper Email Marketing 137

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Well, let’s say a potential client is searching for personal injury law. Then let’s go.

Law 52

Law PR Digital Marketing SEO 52

Search Engine Land

NOVEMBER 27, 2023

Keywords geared toward conversions Conversions for SEO include: Sales Leads Email and SMS subscriptions Higher pageviews that drive CPM revenue App and ebook or information downloads Phone calls Live chat sessions Free trials If you get someone on your email list because you provided solutions, you can bring them back to shop once they’re ready.

SEO 125

SEO PR Law eBook 125

Exposure Ninja

NOVEMBER 13, 2023

Most law firms have been in one of these situations: You’ve been getting a steady flow of leads but you’re not seeing the growth you want. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. If they wouldn’t, then your law firm is missing out on some serious lead generation.

Law 52

Law User-Generated Digital Marketing SEO 52

Rock Content

APRIL 6, 2023

Some wear many hats and cover multiple topics, while others specialize in just one or two areas of expertise – like law or branding, to name just a couple of examples. They may specialize in ebooks, case studies, whitepapers, how-to guides, deep-dive blog articles, or all of these.

Whitepaper 81

Whitepaper Finance Copywriting Law 81

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates. Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 15, 2020

But I’m most curious about the things that are directly related to the world of law. Coronavirus was an even more ubiquitous story during April, making it easier to make the assumption that interest in topics like Laws and Regulation, Mobile Devices, and Cloud Storage were off-shoots of COVID-induced consumption. Company Employee Size.

Whitepaper 83

Whitepaper Law eBook Thought Leadership 83

Rock Content

APRIL 24, 2023

Running a law firm is a lot of work, regardless of whether you’re big or small. By generating high-quality content that potential clients may need, a law firm can establish trust and build its authority within the industry. The primary purpose of hiring a legal content writer is to boost a firm’s brand recognition online.

Copywriting 67

Copywriting Law eBook Marketing Strategy 67

Hubspot Marketing

NOVEMBER 3, 2022

However, more substantial lead magnets , like an ebook or whitepaper, indicate the prospects are further along the research process. Download This eBook. The laws of the United States, European Union, Canada, and Australia require you to l ink to your privacy policy. The offers stage in your buying cycle. Here are some examples.

Transform 91

Transform User-Generated eBook Whitepaper 91

Marketing Insider Group

JANUARY 12, 2021

You may guide customers to your local offices in their city or provide different solutions based on that state’s laws or regulations. If a new lead downloads an awareness stage eBook, they are still in the early stages, figuring out what they need. Instead, offer them more great content that’s on the same topic as the eBook.

Content Marketing 109

Content Marketing Customer eBook Customer Journey 109

Adobe Experience Cloud Blog

AUGUST 12, 2015

As with any other type of advertising, there are a few laws that apply to podcast ads. Trust me, you’re going to want to know the laws. Download my free ebook, Podcast Law , at PodcastLawGuide.com. But don’t worry—they’re very straightforward and easy to follow. Looking for more legal tips for business podcasters?

Law 134

Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. Music Law Contracts also evokes curiosity in their call-to-action button.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Rock Content

SEPTEMBER 4, 2023

Maybe they had a bad customer service experience or their neighbor or brother-in-law has shared a bad experience with them. Armed with your clearly defined target audience, our talent pool can craft well-written, targeted, and optimized articles, blog posts, social media posts, ebooks, and white papers.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

DIY Marketers

OCTOBER 20, 2022

These days technology and laws can change overnight and force you to go back to the drawing board. Tiffany Homan , COO, Texas Divorce Laws. Convert your content to ebooks: If you’re more of a writer, you can convert your content into several ebooks and sell those on Amazon. Google’s Helpful Content Update.

Marketing 108

Marketing Marketers CRM Law 108

Neil Patel

AUGUST 3, 2021

There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. For instance, you may find your competitors promote things like videos, ebooks, or other content. Don’t get hung up on your competitors, however. See what they have in common.

Transform 136

Transform Advertising Advertisers Copywriting 136

Litmus

OCTOBER 24, 2018

After the May 25 deadline, Litmus research found 38% of brands with EU-based subscribers were either only compliant in part with GDPR laws or not at all. However, that doesn’t mean that all email programs are compliant yet. Consider creating a GDPR checklist that reminds you (or your team!)

Law 98

Law Whitepaper eBook Email Marketing 98

Unbounce

APRIL 18, 2024

Ignoring email marketing laws Spam laws are a real thing and breaking them can land you in hot water, which could result in hefty fines or worse. Laws like CAN-SPAM (US), CASL (Canada), and GDPR (EU) all have specific requirements for things like consent, content, and unsubscribe options.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

AWeber

OCTOBER 24, 2023

7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. Check with your local and state laws and your insurance company to confirm whether a certification is required. You may not need a certification to run your coaching business. Not sure where to begin?

Non-Profit 79

Non-Profit Transform Price Health 79

Campaign Monitor

MARCH 3, 2022

It’s also important to provide subscriber email opt-in to comply with personal data use laws. This doesn’t mean you copy and paste an entire ebook into an email and hit send, though. Only sending messages to users who are opted-in is not just a best practice; it’s the law. Maintain a regular cadence. Promote long-form content.

Email Marketing 68

Email Marketing Law Marketing Marketers 68

Search Engine Land

APRIL 12, 2023

In the example above, this profile gets straight to the point by describing: What her title is (“Resume & LinkedIn Profile Writer”) What she does (“Author” and “Speaker”) What she offers (“Executive Resumes,” “Law School Admissions Essay,” etc.) I used to do this myself.

SEO 118

SEO Copywriting User-Generated Real Estate 118

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Exposure Ninja

FEBRUARY 2, 2024

Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials. Ads run on a search where users are not quite ready to convert will have different CTAs to those that are for people ready to get in touch with your law firm. Consider the intent of the search.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Customers.ai

JANUARY 8, 2024

Creative Email Capture Whether it’s newsletters, lead magnets, ebooks, or whatever, you need to get creative in capturing user emails. Compliance with laws like GDPR and CAN-SPAM Act is crucial to avoid legal issues and maintain a positive brand reputation. How do legal considerations impact B2B Outbound Lead Generation?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. To follow the same example as above, if you are giving away an ebook, and your CTA says, “Get your free ebook,” donʼt ask for $2.95

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Buffer Marketing

APRIL 10, 2024

View this post on Instagram A post shared by chloe shih ✧･ﾟ (@chloe.shih) Creator-brand partnerships are always evolving, especially laws and standards evolve. Her existing organic content fits seamlessly with the branded content, so seeing these sponsored posts in the mix never feels jarring.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

illumin

JUNE 25, 2019

The laws are ever-changing. ” For the full eBook and to learn more about acceptable and non-acceptable cannabis advertising creatives, download the guide today ! To put it bluntly: navigating the restrictions around cannabis advertising truly sucks. We detail the current restrictions across Canada and the U.S.

Advertising 69

Advertising Advertisers Law eBook 69

Hubspot Marketing

JANUARY 11, 2023

For example, news about a petition to change the law surrounding sponsored content might become out of date when the law is struck down or goes into effect. Going back to the previous sponsored post example, an evergreen version of this post would cover what sponsored content is, and highlight examples as well as current laws.

User-Generated 145

User-Generated Law SEO Promotion 145

GrowMatik

AUGUST 3, 2021

Lawfulness, fairness and transparency Purpose limitation Data minimization Accuracy Storage limitation Integrity and confidentiality Accountability How does GDPR change marketing activities? Let’s review what they are briefly and how each principle affects your marketing efforts: Lawfulness, fairness and transparency. What is GDPR?

Law 52

Law Marketing Marketers Email Marketing 52

Litmus

JANUARY 28, 2020

How new privacy laws shape the email industry. The email client ecosystem continues to be fragmented and dynamic, but we’re starting to see trends that span across email clients: Support for AMP for Email moves beyond the Gmail Inbox, and more email clients offer support for Dark Mode.

Law 104

Law Email Marketing Communications Customer 104

Hubspot Marketing

FEBRUARY 15, 2023

Imagine this: A person reads through your blog on their phone and eventually clicks on a pop-up offering an ebook, ready to sign-up to access your content. Data protection and privacy laws have been enacted in 137 countries globally. Here are some other ideas to try. Optimize forms for capturing leads and accurate data entry.

Management 128

Management CRM Telemarketing Inbound Marketing 128

Duct Tape Marketing

JUNE 9, 2015

free ebook- LinkedIn 25 Secrets that Show Salespeople how to Leverage the World’s Largest Professional Network – [link]. Create content, such as an eBook, and offer it to a blogger or site you love and let them cobrand it (or vice versa) – here’s an example. It activates the law of reciprocity.

Promotion 73

Promotion eBook Law Product 73

Neil Patel

AUGUST 19, 2021

This sets up one of the natural laws of business: People do business with those they know, like, and trust. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Once your website ranks for the right keywords on Google (i.e., Create a Blog for Your Website.

SEO 145

SEO Marketing Marketers Whitepaper 145

Litmus

JANUARY 24, 2019

New laws mean finding new ways to reach and speak to subscribers. From GDPR to California’s Consumer Privacy Act, learn what you need to do to stay on the right side of the law and avoid hefty fines. Staying on top of the ever-changing email world can feel like an impossible task. Discover how these updates affect your email program.

Transform 69

Transform Law Promotion Customer 69

AWeber

SEPTEMBER 21, 2022

These tools are extremely secure, adhere to state and country laws, and they make payments easy for both buyers and sellers. They're great if you're looking to sell a digital resource, course, or ebook. First sale tools to accept payments. Whether you use landing pages or a website to sell, you'll need a payment processing tool.

Law 106

Law Place eBook Product 106

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Such law establishes the rights that citizens have regarding how companies use their data. Compliance with regulations. Email marketing.

Transform 72

Transform User-Generated Whitepaper Law 72