Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly.

Whitepaper 129

Whitepaper Transform User-Generated Marketing 129

Unbounce

OCTOBER 20, 2023

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

InTouch Marketing

JANUARY 31, 2024

By embracing niche marketing, businesses can foster stronger connections with their audience, differentiate themselves from competitors, and achieve success by catering to a specific and often underserved market segment. Relationship Marketing You may have also heard of the term “relationship marketing.”

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Rock Content

AUGUST 25, 2020

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook.

Transform 72

Transform User-Generated Whitepaper Law 72

Scoop.it!

JANUARY 3, 2023

Interests, device usage, and other relevant statistics can be uncovered using Affinity reports, Market Segment reports, and Acquisition reports. Targets who are “solution aware” and “product aware” can be targeted with content such as case studies, whitepapers, product overviews, and webinars. Build Topic Clusters.

Customer Journey 79

Customer Journey Whitepaper SEO Analytics 79

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134