Girl Power Marketing
FEBRUARY 1, 2023
Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When creating content for your brand, look to add value to your buyers and prospects.
Search Engine Land
JUNE 16, 2023
In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.
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Marketing Insider Group
MARCH 24, 2021
If your target audience includes Gen Zers or millennials, employee-generated content is a must. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.
CXL
MAY 27, 2022
While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.
Rock Content
JULY 28, 2020
Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. On the other hand, there is content that can be turned interactive, such as ebooks and infographics. Made with Ion.
Backlinko
MAY 14, 2024
For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Including ebooks, checklists, and discount codes. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45.
Hootsuite
JULY 24, 2019
The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. These two factors allow potential travellers to self-qualify.
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