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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Every email campaign is an opportunity to learn more about what your subscribers like and what performs well.

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How blogging builds trust and brand loyalty in the age of AI

Search Engine Land

Many ecommerce and service-based business leaders view blogging as unnecessary, which reflects an outdated attitude. Measure and optimize: Continuously track your content’s performance using key performance indicators (KPIs) like traffic, engagement rates and conversion rates.

Branding 114
Insiders

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Measure performance to ensure it’s always delivering the best marketing ROI.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Because a content strategy is your playbook.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. You can find playbooks on every type of tactic you can think of. These are essentially guides on how to do things. A marketing playbook, in the traditional sense, is an internal document.

Marketing 124
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. So, you may provide your company or clients with significantly more economic value.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).