Sun.Jul 23, 2023

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Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first on Search Engine Journal.

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How to Manage PPC Campaigns Effectively (5 Steps)

Sachs Marketing Group

You can manage PPC campaigns effectively by taking a strategic approach that includes keyword research, competitive analysis, landing page optimization, ad creation, and constant monitoring and optimization. Utilizing advanced tracking tools, implementing A/B testing, adjusting bids, and regularly updating keyword lists can significantly improve the performance and effectiveness of PPC campaigns.