Sun.Oct 29, 2023

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Content Quality vs. Quantity: The Content Marketing Question for 2024

Aspiration Marketing

It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.

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Circular Luxury Fashion Represents A Dilemma For Existing Brands

CMO Network

In a world of fleeting fashion trends and escalating production costs, second-hand fashion luxury represents both an opportunity and a threat for traditional brands.

Fashion 103
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20 Popular Pinterest Accounts for Marketing Inspiration

Practical eCommerce - Marketing

More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year. The post 20 Popular Pinterest Accounts for Marketing Inspiration appeared first on Practical Ecommerce.

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Matthew Perry’s Branding Brilliance: The Power Of Humor And Charisma

CMO Network

When it comes to brand leadership, I’d say there are many lessons to be learned from the iconic character Chandler Bing, brought to life by Matthew Perry in the TV show Friends.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.