CMO Network

JULY 2, 2023

As all organizations continue to struggle to acquire and retain customers, being as human led in their approach to operationalizing AI as possible will be critical.

Customer 78

Customer CMO 78

Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.

Analytics 79

Analytics Digital Marketing Marketing Marketers 79

Rock Content

JULY 2, 2023

As anyone living and working in the digital age can tell you, change isn’t just par for the course. It’s an ongoing guarantee, and the explosion of AI technology onto the marketing scene is proof positive of that. Enterprise AI, in particular, has already changed how marketers approach crucial concepts like content marketing, data analysis, SEO, and so much more.

Branding 52

Branding Transform Marketing Marketers 52

Six & Flow

JULY 2, 2023

As a business owner or marketing professional, you're always looking for ways to streamline your operations and cut costs wherever possible. That's why choosing the right CRM (customer relationship management) solution is essential. However, with so many options on the market, it can be overwhelming to determine the true cost of ownership. In this article, we'll explore the hidden expenses associated with Salesforce and why HubSpot is a more cost-effective and comprehensive solution.

CRM 52

CRM Management Customer Marketing 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Six & Flow

JULY 2, 2023

Are you struggling to grow your business revenue? Do you sometimes feel that your sales, marketing, and customer success teams are not working effectively together? If this sounds familiar, it's time to consider building a revenue operations team. In today's competitive market, having a revenue operations team can help streamline your sales process and drive revenue growth like never before.

Customer 52

Customer Marketing Marketers 52