Calvyn Lee Blog
DECEMBER 16, 2023
Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. An effective SEO approach contains four key pillars: authority, experience, indexation, and content. When executed properly, these pillars work together to signal to Google that your site provides value to searchers.
Search Engine Land
DECEMBER 16, 2023
Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed.
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Use Insider
DECEMBER 16, 2023
What is customer targeting? Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts.
Rock Content
DECEMBER 16, 2023
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. As marketing professionals everywhere continue to process all the recent sweeping changes across the digital landscape, one thing remains certain – the continued significance of
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Duct Tape Marketing
DECEMBER 16, 2023
Weekend Favs December 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.
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DECEMBER 16, 2023
What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. For eCommerce, these sources are often content management systems (CMSs), analytics solutions, loyalty platforms, point-of-sale (PoS) devices, channel-specific marketing tools, and customer service platforms. eCommerce CDPs in particular: Support specific online shopping use cases, like anonymous visitor personaliz
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