Sun.Jul 06, 2025

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Open Rates Are Dying: Here’s What Actually Matters Now in Email Marketing

Vertical Response

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Open rates are no longer an absolute measure of true subscriber engagement. In this article, we’ll explore why open rates are falling out of favor and guide you through the key metrics and strategies to focus on for better engagement.

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Why Lucky Generals is bringing back ‘That’s Asda Price’

The Drum

The agency has unveiled its first campaign for the supermarket since landing the account in April. Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), is one of the most recognizable in UK advertising. It has long been associated with that iconic pocket tap, a cheeky visual cue that became shorthand for smart savings.

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Three choices

Seth's Blog

Everything flows from the strategic decisions we make early in the process: Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail storefront, a social media platform or a warehouse) determines our cost structure, our deal flow and the space we have to work with. Choose your investors. They decide the scale of the resources we have to invest, the timeframe and the decision-making rubrics.

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Change is no longer linear; we’re in a constant state of flux

The Drum

Technological advancement means that change happens in different and more dynamic ways than ever before. James Scott-Flanagan at Tangent interviewed industry leaders to find out how brands can take advantage of these shifting sands. Digital transformation used to be synonymous with software upgrades, new platforms, and the occasional org chart shake-up.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.