Sun.Mar 10, 2024

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Google Interaction to Next Paint coming to Core Web Vitals this Tuesday

Search Engine Land

This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. This March 12th you will see FID go away and INP take its place. Please know that this is unrelated to the ongoing March 2024 Google Core update , core updates and Core Web Vitals have zero to do with each other.

SEO 128
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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In parts one and two of our three-part series on email newsletter best practices, we addressed strategic planning (including goals, audiences, and competitive benchmarking) as well as strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information.

Analytics 108
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Got Press? 20 Things To Do After You Win Media Coverage

Orbit Media Studios

By Andy Crestodina Congratulations! You just got some media coverage. There you are in the press or on someone’s blog. You’ve been mentioned. It feels great doesn’t it? But as the warm fuzzies wear off, the big question sets in… What do I do now? You’re getting a flurry of attention and traffic. But it won’t last long. Usually, the spike in website traffic from media coverage lasts only for a few hours.

PR 104
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Optimizing Google Ads without Keywords

Practical eCommerce - Marketing

Google's AI detects seachers' intent, lessening the need for keyword bidding. The post Optimizing Google Ads without Keywords appeared first on Practical Ecommerce.

eCommerce 107
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Schedule TikTok Posts: A Step-by-Step Guide

SocialPilot

Are you a social media manager fed up of sharing posts on Tiktok in real-time? In this scrabbled situation, the only solution is learning how to schedule TikTok posts. It will give you the power to plan ahead and maintain a consistent flow of content without last-minute stress. While TikTok’s native scheduling feature may seem like a treat to social media marketers, it has its fair share of limitations.