CMO Network
OCTOBER 7, 2023
In 2010 Time magazine named Crocs to its list of the world's 50 worst inventions. In 2023, it's reversed course and named it to Time100 Most Influential Companies.
Duct Tape Marketing
OCTOBER 7, 2023
Weekend Favs October 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.
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CMO Network
OCTOBER 7, 2023
All marketers need to become technologists, suggests Skillsoft CMO Michelle Boockoff-Bajdek, who identifies the three most important skills needed.
Use Insider
OCTOBER 7, 2023
What’s a customer data platform (CDP)? A customer data platform (CDP) is software that takes customer data scattered across disparate sources and brings it together in one place. It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. For example, most CDPs can unify data from online and offline sources like customer relationship management systems (CRMs), analytics platforms, social media tools, customer service software, point-of-sale (PO
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Use Insider
OCTOBER 7, 2023
What is a 360-degree customer view ? A 360-degree customer view is a collection of all your customer data in one place. It allows organizations to track all customer interactions in one place and form a complete picture of the customer by aggregating all relevant data, like contact information, survey responses, purchase histories, and much more. For example, the screenshot below shows a 360-degree view of a customer in Insider: While most brands have access to this customer information already,
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