Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. In this article, we’ll break down each of the four Ps into an easily understandable format you can use to thrive.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Aspiration Marketing

DECEMBER 10, 2023

Headlines are a crucial element of any successful blog post. Headlines are the first your visitors see; they get people to click on your content and can make or break your success, the difference between a great blog and a mediocre one. It's estimated that, on average, 8 out of 10 people will only read your headline. The other two will scroll through and read the article.

Content Marketing 130

Content Marketing SEO Marketing Marketers 130

Practical eCommerce - Marketing

DECEMBER 10, 2023

Emotions drive most purchase decisions, not product specs or features. The post The Key to Successful Advertising appeared first on Practical Ecommerce.

Advertising 110

Advertising Advertisers eCommerce Product 110

Chief Martec

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes of the report, with the added color commentary of two giant martech nerds armchair industry analysts weighing in on some of these findings.

Marketing 97

Marketing Marketers 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail