Tue.Dec 24, 2024

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Building the Right Foundation for Cornerstone Content — Here's Everything I Know

Hubspot Marketing

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground Okay, I kid, I kid. So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy.

SEO 104
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Custom AI Models vs ChatGPT: A Guide to Private Large Language Models

Social Media Examiner

What can custom AI models do that ChatGPT can't? Which open-source model is best for your business? Discover how to build enterprise-grade AI solutions using Mistral and Llama models with step-by-step guidance from a leading AI developer. About Yash Gad and Ringer Sciences Yash Gad's journey into AI began with an unconventional background in biophysics […] The post Custom AI Models vs ChatGPT: A Guide to Private Large Language Models appeared first on Social Media Examiner.

Customer 124
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

Customers.ai

How often do you visit a site for the first time and make a purchase right away? Probably not very often, if ever. You arent alone. Most visitors dont convert on the first visit. In fact, about 98% of people leave your site without making a purchase. Thats why marketers invented retargeting to swoop in to save the day. Retargeted ads boast click-through rates that are 10x higher than standard display ads and can drive up to a 70% increase in conversions.

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The Litmus Team’s Top Email Tips for 2025

Litmus

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 87
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Build an Intent-Based Facebook Retargeting Campaign

Customers.ai

Facebooks ad targeting just isnt what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers scrambling to make campaigns work. An Open Letter to Meta As I write this in mid-December 2024, we are in the midst of yet another performance outage on your platformthis one occurring right as many DTC brands are scaling up in anticipation of their shipping cutoffs.