SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. Sources: CMI and IAB ) What is a Content Marketer? Editor’s Note: This article was originally published in March 2019 and has been updated with fresh content.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Duct Tape Marketing

AUGUST 18, 2014

I produced my first eBook in 2004 or so and now feature ten, including some I’ve licensed from other writers. That’s why I’m doing more podcasting, videos, ebooks, slideshare and just about everything else. Secondly, we have upped the frequency of our original content from six times a week to ten. Michael Port.

Content Marketing 51

Content Marketing Marketing Marketers eBook 51

Rock Content

JANUARY 22, 2021

Blog articles, infographics, white papers, and ebooks are published consistently over a wide range of platforms and mediums. We pay more attention because it’s very much like we’re tricking ourselves into learning when it’s not the proper education/learning time. Symantec created something similar. Test everything.

Whitepaper 72

Whitepaper eBook Education Customer 72